Faculty of Arts, Humanities and Cultures

School of Music

Silviu Cobeanu

Lecturer in Music Management - Programme Leader (MA Music & Management & BA Music with Enterprise)

0113 34 38213

School of Music, Room 1.06

Office hours: Wednesday 3-5pm

BMus, MSc

Silviu is a specialist in concert promotion and management, arts programming and international events management, audience development and cultural marketing with a 20+ years of experience at managerial level. He worked both as a classical music curator and popular music promoter, managing hundreds of concerts with world-class choirs, orchestras and soloists, as well as bands, singer songwriters, jazz musicians, and pop stars.



Silviu studied for his BMus in Vocal Performance (Opera, Lied and Oratorio) at the National University of Music Bucharest. After working as a professional singer with various professional choirs and ensembles, he moved towards an international career in classical music concert promotion and marketing. He holds an MSc in International Events Management and currently studies towards his PhD with a topic related to music and space in a concert promotion context.

As a lecturer, Silviu taught Cultural Marketing and Creative Brands at the University of Sheffield, and Events Management and Tourism at Sheffield Business School.

Research Interests

– Concert and cultural events promotion

– Arts and music programming

– Music Tourism

– Choral music

– Cultural marketing and branding

– Cross genre collaborative projects



MUSS5165M Music & Management Project

MUSS5830M Live Music Management and Promotion


MA Music & Management Programme Leader

BA Music with Enterprise Programme Leader

Professional Practice

With 20+ years of concert promotion experience at managerial level, Silviu has an in-depth understanding and a comprehensive working knowledge of each and every aspect of live music management and promotion. Over the last 5 years, Silviu focused on audience development projects, reaching out to new markets for classical music, promoting successfully performances of great ensembles such as the Choir of King’s College – Cambridge, The Tallis Scholars, The Sixteen, The Hilliard Ensemble, The King’s Singers, and other similar artists in areas that are not traditionally on the classical music circuit map.


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